THINGS YOU SHOULD KNOW ABOUT THE PENGUIN UPDATES.
Popular search engine websites are known to change and renew their search engine processes and systems at a constant pace to make sure that all their search results are providing good and relevant content to web surfers. Sudden and unannounced search engine updates have resulted in many a website being affected and had landed themselves in a bad light. This is necessary because it is important to make sure your site is always generated in the top results to guarantee you great results in getting clicked and opened by searchers.
As such, many online digital marketers and SEO companies have felt the need to always align their marketing strategies to it. Though as is often the case, many digital marketers and SEO professionals have found it quite difficult, and a big challenge, in making sure that they are on top of things when it comes to any search engine updates implemented day in and day out. To the inexperienced individual, they might not be aware of it but these constant changes and updates that are done to search engine processes, are what influences the online digital marketing trend as you see it now. Not implementing this on your site would be like marking and singling your site out – one that comes with grave penalties as well as losing the strategic position of your website, along with many other punishments.
Though when you consider it properly, the changes implemented by these search engines are mostly geared to providing the user an improved overall experience and great results in all of their searches. Most of the updates are primarily intended to reduce any web spamming and keyword stuffing strategies that are commonly seen in an effort to promote the website.
One update implemented like this would be the penguin 4 update.
The update was implemented in order to guarantee that whenever the search engines would find results and information, it is what is appropriate and are only the right ones with good, useful content. In a way, this also works by guaranteeing that the user will always opt for the same search engine whenever they need to look up something since they know that it will give them the kind of results they wanted all the time.
It targeted those sites that have been doing some questionable digital marketing tactics like over optimization, spammy links, and over stuffing their content with keywords that made it look relevant to the searched entry but is really not; in effect they punished them by demoting their sites or removing it on the ranked results entirely. Consequently, many a website had been penalized which had inadvertently equated to millions that had lost their rankings and placing on the search engine results.
Thus, all the more it is important that only natural links and good content make it to your site.